Inside Motoplex Mirabel: The People Behind Your Next Ride

Powersports is not a category. It is a lifestyle that runs from the first spring ride down a country road to the last snowmobile loop of the season. At Motoplex Mirabel, we built our dealership around that simple truth. We are not here to sell you a unit. We are here to help you assemble a riding life that fits your terrain, your weekends, your family, and your budget.

Located on the North Shore of Montreal, just minutes off Highways 15 and 50, Motoplex Mirabel is one of Quebec's largest multi-brand powersports destinations. Eleven manufacturers under one roof, hundreds of used vehicles, a full service shop, a parts and accessories boutique, and a finance team that handles everything from prime credit to second and third chance applications. But the real story behind Mirabel is not in the showroom. It is in the team.

A dealership designed for the way you actually ride

Most people who walk into Motoplex Mirabel are surprised by the scale. The showroom is laid out so you can compare categories side by side instead of brand by brand. That changes the conversation. Instead of being steered toward one badge, you can stand between a CFMOTO side-by-side and a Kawasaki side-by-side, ask honest questions, and get an honest answer. Our advisors are trained on every line we carry.

That same logic applies to the rest of the building. Motorcycles, ATVs, side-by-sides, snowmobiles, watercraft, pontoons, outboard motors, power equipment and trailers all share floor space. If your goal is to upgrade from a touring motorcycle to a fishing setup, you can do it in a single visit. That is the kind of cross-category flexibility Mirabel was built for.

Eleven brands, one local team

Multi-brand dealerships are common. Multi-brand dealerships where the staff actually rides every line are rare. Mirabel carries Campagna T-Rex, CFMOTO, Kawasaki, Suzuki, Royal Enfield, Zero Motorcycles, Talaria, RFN, Scootterre, Argo and Starcraft. Eleven distinct ecosystems, each with their own service intervals, parts catalogues, and rider communities.

• Campagna T-Rex — with exclusive Quebec distribution
• CFMOTO — ATVs and side-by-sides built for modern riders
• Kawasaki — motorcycles, ATVs and side-by-sides
• Suzuki — decades of Japanese reliability
• Royal Enfield — motorcycles with character and heritage
• Zero Motorcycles — electric motorcycles for the next generation of riding
• Talaria — electric off-road motorcycles
• RFN — accessible and performance-focused thermal motorcycles
• Scootterre — Quebec urban mobility solutions
• Argo — amphibious vehicles for demanding terrain
• Starcraft — boats and pontoons with North American quality

What does this mean in practice? It means that if you ride a vintage Kawasaki and want to add an electric Zero for daily commuting, your file lives in one system. It means that if you trade up from a CFMOTO ATV to a Suzuki touring bike, your trade-in evaluation is handled in-house by people who know both worlds. It means continuity in a hobby where continuity matters.

Quebec's Mega Used Vehicle Centre

The used inventory at Motoplex is a department, not an afterthought. Across our two locations, we carry more than 200 pre-owned powersports units at any given time, which makes us one of the largest used powersports operations in Quebec. Every unit that joins our inventory passes a multi-point mechanical inspection, gets reconditioned by certified technicians, and comes with full transparency on its history.

Why does this matter? Because the used market in Quebec is full of private deals, missing maintenance records and incomplete safety checks. By centralizing inspection, reconditioning and pricing in-house, our used department offers a credible alternative for buyers who want value without taking on someone else's neglected maintenance.

Meet the team that makes it work

Sales advisors at Mirabel are not generalists. We assign specialists by category so the person walking you through a snowmobile is not the same one who knows pontoon engines inside out. This matters because the questions a first-time motorcycle buyer asks are radically different from the questions an experienced side-by-side hunter asks. Specialization makes the conversation more useful.

Our service shop is staffed by manufacturer-certified technicians. They handle warranty work, scheduled maintenance, seasonal preparation and complex diagnostics across the eleven brands we carry. Many of our techs have worked here for years, which means they have seen the long-term patterns on specific engines, suspensions and electronics. That institutional memory is one of the most underrated assets a powersports buyer can access.

Behind the scenes, our finance director plays a quiet but essential role. Whether you are buying your first ATV or refinancing a high-value side-by-side, the goal is to build a payment plan that fits your real life. Pre-approval is typically returned within 24 hours. You can start the process through our financing application and have a clear picture of your budget before you even step on the lot.

Why North Shore riders keep coming back

Geography helps. From Mirabel, the trail networks of the Laurentians are within easy towing distance, and the lakes of Lanaudière sit just east. Highways 15 and 50 give riders quick access from Laval, Saint-Jérôme, Blainville and Boisbriand. For many of our clients, Mirabel is the natural launch point for a season of riding rather than a one-time stop.

But geography only explains part of it. The real reason is continuity. Owners come back to upgrade, to trade in, to bring their kids in for a first ATV, to store their snowmobile for the summer, to consign their boat in the fall. Over time, the dealership becomes part of how you organize your year. That is what we mean when we say Mirabel is built for the way you actually ride.

Frequently asked questions